RESEARCH ON THE MACRO ELEMENTS OF THE MARKETING ENVIRONMENT OF COMPANIES BY INDUSTRY

Authors

  • Tsanko Stefanov Economic Theory and International Economic Relations Department, St. Cyril and St. Methodius University of Veliko Tarnovo, Veliko Tarnovo, Bulgaria https://orcid.org/0000-0003-4260-7970

DOI:

https://doi.org/10.68302/std2026.vol1.43

Keywords:

environment, industry, macro factors, marketing

Abstract

Companies operate in the conditions of environmental factors, some of which do not directly affect their activities, but through indirect influence. The subject of the development are the macro factors of the companies' environment, and the object is the business in the Veliko Tarnovo region. The main goal is to present the reactions to changes in the macro factors of the environment and how this can affect the company's competitiveness. The research objective is to compare the temporal influences of individual factors on company activity. The main research method is comparative analysis. The main result of the study is the identification of the specifics of influences in different industries.

Downloads

Download data is not yet available.

References

[1] T. Stefanov, Market strategy and building company competitiveness in Veliko Tarnovo region. Veliko Tarnovo: Faber, 2018.

[2] T. Stefanov, Management Policy of Company Key Customers”, “Economic Studies", vol. 27 (6), pp. 136 – 140, Sofia: Economic Research Institute at the Bulgarian Academy of Sciences, 2018.

[3] S. Lakova, Aspects of pre-election communication of the political party Vazrazhdane, Development of the Bulgarian and European economy - challenges and opportunities, May 26, 2023, Veliko Tarnovo: University Publishing House, Veliko Tarnovo, vol. 7, 2023.

[4] S. Lakova, Mechanism for supporting the activities of the non-profit sector in municipalities, Proceedings of the Annual University Scientific Conference May 27 - 28, 2021, Veliko Tarnovo: Vasil Levski National University Publishing Complex, vol. 8, 2021.

[5] T. Stefanov, Marketing solutions for modern business. Veliko Tarnovo: Faber, 2020.

[6] R. Ileva, Marketing, Veliko Tarnovo: Abagar, 2008.

[7] P. Penchev and I. Pencheva, Basics of Management. Veliko Tarnovo: Abagar Publishing House, 2002.

[8] V. Tsonkova, Sovereign Sustainable Bond Market – Positioning and Effects, Proceedings of the 15th International Scientific and Practical Conference "Environment. Technology. Resources", vol I, pp. 388-392, Rezekne, Latvia, 2024.

[9] A. Velikova, Planning and development of social services in a regional aspect, Proceedings of the Scientific Conference “Logistics and Social Systems”, Februari 25-27, 2021, pp. 594-599, Veliko Tarnovo, Bulgaria. Veliko Tarnovo: Publishing complex of the National Military University “Vasil Levski”, 2021.

[10] O. Owen, Conservation of Natural Resources, Part Two, Sofia: Zemizdat, 1989.

Downloads

Published

17.09.2026

Issue

Vol. 1 (2026): Proceedings of the International Conference on Secure Systems Design and Technology Development.

Section

DEFENSE AND SECURITY TECHNOLOGY

License

Copyright (c) 2026 Tsanko Stefanov

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
T. Stefanov, “RESEARCH ON THE MACRO ELEMENTS OF THE MARKETING ENVIRONMENT OF COMPANIES BY INDUSTRY”, SysTechDev, vol. 1, pp. 467–472, Sep. 2026, doi: 10.68302/std2026.vol1.43.