RESEARCH ON THE MICROELEMENTS OF THE MARKETING ENVIRONMENT OF ENTERPRISES FROM DIFFERENT INDUSTRIES

Authors

  • Tsanko Stefanov Economic Theory and International Economic Relations Department, St. Cyril and St. Methodius University of Veliko Tarnovo, Veliko Tarnovo, Bulgaria https://orcid.org/0000-0003-4260-7970

DOI:

https://doi.org/10.68302/std2026.vol1.42

Keywords:

environment, microelements, marketing

Abstract

Enterprises operate within an environment that directly influences their activities. Different industries react specifically to individual elements of this environment. The main purpose of the research is to demonstrate the company's reactions to the stimuli from the environment, which has a direct impact on the activity. The subject of the research are the microelements of the marketing environment, and the object are companies from different industries in Veliko Tarnovo region.

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References

[1] T. Stefanov, Market strategy and building company competitiveness in Veliko Tarnovo region. Veliko Tarnovo: Faber, 2018.

[2] T. Stefanov, Marketing solutions for modern business. Veliko Tarnovo:Faber, 2020.

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Published

17.09.2026

Issue

Vol. 1 (2026): Proceedings of the International Conference on Secure Systems Design and Technology Development.

Section

DEFENSE AND SECURITY TECHNOLOGY

License

Copyright (c) 2026 Tsanko Stefanov

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
T. Stefanov, “RESEARCH ON THE MICROELEMENTS OF THE MARKETING ENVIRONMENT OF ENTERPRISES FROM DIFFERENT INDUSTRIES”, SysTechDev, vol. 1, pp. 461–465, Sep. 2026, doi: 10.68302/std2026.vol1.42.