BENCHMARKING FOR INTEGRATION OF ARTIFICIAL INTELLIGENCE IN STRATEGIC FIRM MANAGEMENT

Authors

  • Neli Nikolova Department “Management”, Technical university of Gabrovo, Gabrovo, Bulgaria

DOI:

https://doi.org/10.68302/std2026.vol2.100

Keywords:

Artificial intelligence, benchmarking, good practices, strategic management

Abstract

The article focuses on conducting a benchmarking study to identify and analyze good practices for integrating artificial intelligence into strategic management at the company level. By comparing and evaluating effective models, tools, and approaches, key success factors, benefits, and risks in implementing AI in strategic planning processes, making informed management decisions, and achieving sustainable competitive advantage have been identified. Benchmarking is considered an effective tool for reducing risk, optimizing resources, and increasing efficiency. The conclusions and recommendations made are applicable to improving strategic planning processes and increasing the competitiveness of organizations in the digital business environment.

Supporting Agencies

The report was funded under Project/Agreement No. NIP2026-11 of the Scientific Research Fund at the Technical University of Gabrovo.

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Published

17.09.2026

How to Cite

[1]
N. Nikolova, “BENCHMARKING FOR INTEGRATION OF ARTIFICIAL INTELLIGENCE IN STRATEGIC FIRM MANAGEMENT”, SysTechDev, vol. 2, pp. 209–216, Sep. 2026, doi: 10.68302/std2026.vol2.100.